Postgraduate Diploma in Business Administration

This course equips students with a foundational yet comprehensive understanding of the sales process, focusing on the interplay between psychology, systems, and storytelling in achieving high-conversion sales. Students will explore each step of the sales journey—from identifying prospects and building rapport, to delivering persuasive pitches and closing deals with confidence. Through experiential activities, case studies, and role-plays, the module develops both the mindset and the practical skills required to thrive as a sales professional in dynamic business environments. Students will leave the course prepared to apply ethical and effective sales strategies to real-world situations, ensuring lasting customer relationships and business success.

In this module students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making.

This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, and sampling.

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.

This module addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this module helps to develop the student's understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and develop skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.

In this module students will gain the capacity to understand how firms work in a global context, incorporating a broad, future-oriented, systems-based approach that incorporates data, information and insights from diverse perspectives and sources. This module is designed to convey the key concepts of strategic thinking and how they fit into the larger context of management strategy and decisions. Students will be presented with both the practical “how” and the fundamental “why” in the light of contributions from behavioural science, economics, and statistics.

In this module, students will develop specialised and multidisciplinary capacities to generate creative solutions and alternatives to existing business issues by refining their ability to lead processes that stimulate and manage creativity in a business.

Students will reflect critically on templates and methods for designing, implementing, and assessing processes that introduce creativity to real work situations. The module will engage with both the theoretical frameworks and practical methods or tools for cultivating practices of creativity in response to real business challenges.

Ultimately, the module cultivates skills for autonomous managers to lead creative projects, people, and ventures, and to oversee the processes that keep them on track.

This course explores the psychological and relational aspects that underpin effective angel investing. Students will develop self-awareness and resilience, master the art of building and leveraging networks in angel communities, and learn to identify and counteract cognitive biases that impact investment decisions. Emphasizing both theory and practical application, the course empowers participants to establish meaningful mentor-investor relationships, foster collaborative environments, and enhance their long-term success in the world of early-stage investing.

This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills. This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

Specific topics covered include managing a diverse workforce; self-leadership; perception pitfalls; decision making; conflict resolution; emotional intelligence; improving performance; team structure.

This course equips students with the essential knowledge and skills to become effective angel investors in the global marketplace. Students will master the fundamentals of early-stage investing, develop a personal investment philosophy, and learn to navigate differences in startup ecosystems and regulatory environments across major markets. Through analysis, simulations, and case studies, participants will cultivate the ability to evaluate opportunities, manage risks, and make culturally informed investment decisions in an increasingly interconnected entrepreneurial world.

This course introduces students to the world of Agentic AI, focusing on systems that autonomously plan and execute tasks to achieve defined goals. Through a mix of theory and hands-on activities, students will learn to design and deploy simple AI agents for applications in research, operations, and workflow automation. The module also addresses practical and ethical considerations, equipping participants to critically assess agentic AI solutions and leverage them effectively across diverse contexts.

This course prepares students to effectively navigate and evaluate startup ecosystems around the world, mastering both traditional and digital deal sourcing techniques. Students will learn how to systematically discover, assess, and select startups for investment across continents, with a focus on understanding and integrating cultural differences into their evaluation processes. Through practical assignments and global case studies, participants will build the skills and mindset needed to operate confidently and effectively in today’s interconnected and diverse startup landscape.

This course guides students from startup idea generation to the successful launch of an AI-powered Minimum Viable Product (MVP). Emphasizing lean startup principles and practical use of no-code tools, students will learn to rapidly prototype, test, and validate business ideas with minimal resources. Through experiential projects and user feedback analysis, participants will develop the skills to build effective MVPs, iterate based on real-world insights, and increase their chances of startup success in a fast-evolving entrepreneurial landscape.

In this module students will deepen and extend their ability to create and maintain high-quality relationships with people who come from a wide range of backgrounds and possess different points of view in order to create and execute processes that produce successful outcomes and results.

This module teaches business managers and leaders to reflect critically on concepts from the behavioural sciences that can be applied to a fast changing business environment to improve their abilities to lead and manage in organisations.

Behavioural frameworks for individuals, teams, and organisations are evaluated critically and discussed in the context of real-world cases. tutorial groups provide practice in problem-based teamwork, communicating in specialist and non-specialist registers, and in applying the frameworks in practice.

This course provides hands-on experience with real-world AI tools and technologies that are transforming marketing and business practices. Students will learn to automate workflows, personalize marketing campaigns, and harness data for smarter, faster decision-making. Through applied projects and case studies, the course cultivates both technical and strategic skills essential for leveraging AI in today’s competitive landscape. Graduates will be equipped to select, implement, and manage AI solutions that drive efficiency, innovation, and measurable business results.

This course trains students to evaluate startups from a venture capitalist’s perspective, mastering frameworks for assessing traction, team strength, market opportunity, and risk. Through case studies, simulations, and real-world examples, students develop the analytical and practical skills needed to conduct thorough due diligence and make sound investment recommendations. Graduates will be equipped to think like an investor, systematically analyze startups, and contribute to funding decisions in the entrepreneurial ecosystem.

This module provides students with advanced methods and frameworks for understanding customer needs, and for translating those needs into a program of research and product development that can be used to create a successful new product or service. It equips students with skills to generate new product hypotheses, to research the potential of a new product or entrepreneurial venture, and to adjust the product offering to fit the needs of customers. This module instills the all-important distinction between a ‘bright idea’ and a ‘business opportunity’ in new product creation. Using disciplined methods of customer and market analysis, students will gain advanced abilities in defining the core customers for a new product or entrepreneurial venture. Students will study the complex combination of factors that influence customers to adopt a new product or service. They will gain a comprehensive understanding of what makes entrepreneurial selling unique, and why it is valuable to integrate key aspects of selling and marketing activities in a new venture. Students will learn how to select potential customers through data collection, including customer interviews, and students will learn how to analyse that data to refine a product offering.

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.

Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.

Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.