About this degree
A project-based, experiential, synchronous learning course dealing with
the technical, aesthetic, psychological, and commercial principles of
creating, producing, distributing, and monetizing digital content. This
class takes a critical approach to understanding the relationship between
the centralized media landscape of the 20th century, to that of the
democratized New Media economy of the 21st century; the Internet,
search engines, websites, social media; picture, audio, and video sharing
sites, etc. Emphasis is on the ever-evolving definition of professional
media content creation. Topics include the global influence of digital
technologies in communication and media, the unique properties of New
Media and how it works, the history of New Media from theory to practice,
success strategies of New Media pioneers, influencers, and thought
leaders, the financial rewards and ethical responsibilities of New Media
use, and the intellectual property challenges of New Media in open-source
communities.
